Metaverse: FC Barcelona and Real Madrid sign Web3 brands

Two of the biggest football clubs are now officially entering the Metaverse.

The two Spanish football clubs Real Madrid and Barcelona are working together on crypto transactions and Web 3 Metaverse products. On 5 August 2022, Real Madrid and FC Barcelona submitted a Trademark registration with the United States Patent and Trademark Office (USPTO).

Which products does the registration cover?

Licensed USPTO attorney Mike Kondoudis tweeted on Aug.11 that the trademark application covers virtual reality and cryptography software, downloadable software for using electronic wallets, and software for managing crypto transactions using blockchain technology, among other things. In addition, according to the registration, gaming products for the Metaverse could soon be launched on the market.

At the beginning of June, there were already two crypto trademark applications filed by members of the English Premier League (EPL) have been submitted. In July, the Premier League football club Crystal Palace also wore a brand a, which covers NFT and crypto products.

Metaverse and NFT Trademark Applications at Record High

The expansion into the Web 3 and associated trademark applications is not limited to football or even sports. According to the relevant trademark office, the Mastercard least 15 Brands in connection with cryptocurrencies, NFTs and the Metaverse. At the end of December 2021, the Walmart register at least seven trademarks that indicate that the trading concern is getting into cryptocurrencies and NFTs. In addition, American bakery company Panera has created a brand for the “Paneraverse” register.

Estimate between 1 January and 31 May more than 2,700 registrations submitted to the USPTO in connection with the Metaverse, while in the same period last year there were only 507 applications. According to information from McKinsey & Company, the worldwide Make investment in the metaverse by May of this year, to $ 120 billion, which is twice as much as in the whole of last year.

Furthermore, trademark applications filed with the USPTO, which are related to NFTs, are also increasing.

According to Kondoudis, more than 4,000 NFT-related trademark applications were registered with the USPTO between January 1 and May 31, 2022, compared to 363 applications in the previous year.


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